Wednesday, January 30, 2013

C  I  T  Y    O  F    A  T  L  A  N  T  A


WHO:              Atlanta City Council Member Michael Julian Bond; Atlanta Bicycle Coalition

WHAT:           Atlanta Bicycle Coalition’s “Let’s Get Visible” Initiative Press Conference

WHERE:         Woodruff Park Reading Room

WHEN:           Friday, December 14 at 6:30 p.m.

ATLANTA – Atlanta City Council Member Michael Julian Bond is partnering with the Atlanta Bicycle Coalition (ABC) to promote bicycle safety.  Bond is donating bicycle lights for the annual “Let’s Get Visible” initiative followed by a bicycle “Tour de Lights” on Friday, December 14.  He and members of ABC will hold a press conference at 6:00 p.m. to promote the annual initiative.

Bond, chairman of the council’s public safety committee, decided to donate 200 lights to ABC’s effort to ensure that all Atlanta area cyclists in need of a light have access to one.  Bond will distribute the lights to ABC volunteers, who in turn will pass them along to cyclists they encounter in need during evening hours.

“It is important to be visible on a bicycle at all times but especially at night. Our goal is to get safety lights to ‘utilitarian’ cyclists, like students and working people who depend on a bicycle as their primary mode of transport,” said Bond. “It is also the law,” he added. “Georgia law requires a front white light and rear red light or reflector when riding in dark or dusk conditions.” 

“Every year we give away over 500 bike lights and safety tip cards, to help create a culture of responsible riding. In order for cyclists and drivers to share the road safely and legally, both groups must respect traffic laws and each other, and this initiative gets our message out to those who most need to hear it,” notes ABC executive director Rebecca Serna.

As Bond noted, Georgia law requires a front white light and rear red light or reflector, but too many cyclists lack the proper lighting to be visible to drivers during winter months, when they are more likely to ride in dark conditions. While cycling is a safe activity that can add years to one’s life, being seen is key to avoiding a crash. This initiative focuses on distributing lights to those who would otherwise be riding in the dark without them, especially low-income riders and students.

Volunteers riding in pairs or teams approach bicyclists riding without lights to offer a light donation. Recipients are first surprised, then grateful that the city and a nonprofit take such an interest in their safety and well-being. The Governor’s Office of Highway Safety (GOHS) contributes to this project by funding the Atlanta Bicycle Coalition’s safety, education, and awareness raising activities. GOHS strives to make Georgia’s roads as safe as possible.

Following the light distribution, cyclists will take off for Mobile Social’s Tour de Lights bike ride throughout the city, touring some of the best holiday light destinations in Atlanta.  The ride will end at Westside Octane Coffee. 

Friday’s event is part of ABC’s bimonthly Mobile Social, the organization’s largest group ride that take place the 2nd Friday of every month. The aim of these Mobile Socials is to recruit more people on bicycles, explore the city, and to support local businesses.

The city of Atlanta has witnessed a dramatic increase in the number of residents choosing to cycle as a primary means of transportation as well as for recreation.  With so many additional cyclists on the road, bicycle safety has become a chief concern.  The fall and winter months only add to this concern as the evening commute occurs after the sun has set and many cyclists do not have the proper lighting.